Single Mom's Clever Idea: Kill Head Lice With Salt

Wendy Langley bucked the standard of using pesticides to take on the giants in the head lice industry and won

ALBANY, Ore., Sept. 3, 2009 -- At just 31 years of age, and with a first grader in tow, single mom Wendy Langley set out to take on the giants in the head lice industry. The reason? She couldn't, as she says, stand putting a popular but potentially toxic head lice treatment that "smelled like bug spray" on her kid's head to kill lice. Plus, she was constantly terrified the runny liquid would seep into her daughter's eyes.

Langley's desire to protect her daughter and other children prompted her to develop a product that would absolutely kill head lice, even the dreaded super lice, as they're called, and buck the standard of using pesticides to do so. Her solution was to use sodium chloride, better known as salt, as her weapon to kill head lice. Her unusual product, Licefreee, quickly became the best-selling pesticide-free head lice treatment in the U.S., the world's largest consumer market for head lice.

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